Sydney · Software · E-commerce · Social

A studio that actually ships.

Three mobile apps, a supplement brand, and every piece of content behind them — built and shipped from Sydney.

See the work

Two apps live on the App Store · Both on Google Play · One storefront live since May

WhatsGen chat list showing AI practice personas grouped into Social, Dating / Rizz and Professional
The Talking Game onboarding: “Gather your circle. One phone, placed in the centre — the deck picks who's up.” under a how-it-works label
Mr. Chud leaderboard ranked by the average of your last 14 logged days: a first-place row at 85 health above a friend at 81, each carrying a voice clip and photographs from the day they logged
WhatsGen — Live on both storesThe Talking Game — Live on both storesMr. Chud — In App Review — not yet on saleWithanly — Live at withanly.com

The work

Four products, built in the open.

These are the studio’s own products — three shipped, one pre-launch. Nothing here is a concept, a mockup, or a case study for work someone else did.

WhatsGen onboarding: a “Meet 40+ Personas” roster card for Leo, tagged romantic dreamer, showing a sample exchange about a bookshop

iOS · Android · 2026

WhatsGen

Practice the conversation before you have it.

A WhatsApp-shaped chat where the other person is an AI persona — social, dating, professional or language practice. The download carries a 1.8 GB chat model, and recent iPhones write every reply on the device; older iPhones and Android use the cloud, and the app asks first. Free to start; Pro unlocks every mode and persona.

Live on both stores4 practice modes · 42 hand-built personas
App StoreGoogle Playwhatsgen.app
The Talking Game mid-round: a “your turn” card for the player Odelia over the question “What's the most loved you've ever felt?”, with a prompt to tap and deal the next

iOS · Android · 2026

The Talking Game

Pass the phone. Answer honestly.

A party game for the people already in the room. One person is in the hot seat each round, the question is written by a human, and a shuffle bag means you never see the same one twice. Ten decks, and the whole corpus is translated into 35 languages.

Live on both stores1,005 hand-written questions · zero AI at runtime
App StoreGoogle Playthetalkinggame.app
Mr. Chud home screen: the clay mascot under an “aura maxed” caption, a 92 out of 100 score labelled avg health, last 14 logged days, and a level 4 “fully fledged” XP bar

iOS · 2026

Mr. Chud

One honest log a day. He rots when your days do.

Say the day out loud or type it, and an AI scores it out of 100. The clay mascot wears the average of your last 14 logged days, so no single day saves him or sinks him, and the ladder is one your friends can see. Accountability that is embarrassing on purpose.

In App Review — not yet on sale10 rot tiers, goated → big L
mrchud.com
Withanly organic ashwagandha bottle on a linen runner beside loose ashwagandha root

E-commerce · 2026

Withanly

Calm strength, daily.

A direct-to-consumer supplement brand on its own storefront — product, photography, copy, checkout and fulfilment. Domain bought on the Friday, storefront live on the Saturday — custom Next.js and Stripe, not a rented theme.

Live at withanly.comAshwagandha + black pepper · 30-day money-back
withanly.com

What the studio does

Three disciplines, one person deep in each.

Software

Native apps, shipped to the store

Three mobile apps built this year — two live, one pre-launch, both on Google Play as well as the App Store. WhatsGen alone runs every chip below, behind a listing in 39 locales.

  • Swift · SwiftUI
  • React Native · Expo
  • Supabase
  • RevenueCat

E-commerce

Storefronts we own end to end

Withanly went from a bought domain to a live storefront in a day — a custom Next.js checkout with Stripe, express payments and physical fulfilment, not a rented theme.

  • Next.js storefront
  • Stripe · Apple Pay
  • Meta CAPI
  • Fulfilment

Social

The content that sells them

Each app has its own account, and the same person shoots, edits and cuts the material for it — App Store galleries, faceless carousels, demo reels. The demo footage is the real app on a real device.

  • Short-form
  • Carousels
  • Store creative
  • Paid social

How we work

Ship it, then tell people.

  1. 01

    Build the smallest honest version

    One mechanic, finished properly, in the hands of real users. Nothing ships behind a “coming soon” alert — if a feature isn't built, it isn't on the screen.

  2. 02

    Put it in front of Apple

    Store submission is the deadline that keeps a project honest. Screenshots, pricing, privacy, review notes — the unglamorous half of shipping is where most side projects quietly die.

  3. 03

    Make the content ourselves

    The same person who built the feature films the demo. That's why the footage is real product and the claims match what the app actually does.

1,005hand-written questionsThe Talking Game
4practice modesWhatsGen
10rot tiersMr. Chud
3stores shipped toiOS · Android · web

No download counts, no star ratings, no testimonials on this page — both live apps have zero ratings on either store so far, and we would rather show you the product than a number we made up.

The studio

One person, four products.

Yap Studios is one person in Sydney. The same person writes the code, builds the store listing, shoots the screenshots, sets the prices and makes the content — for every product on this page.

Withanly's storefront went live in May 2026. The first app followed on 22 June.

Next

More of these are coming.

The fastest way to see what the studio does is to open one of the things it made. Both live apps are free to download, on iPhone and on Android.

See WhatsGen